Bullying at the University of Newcastle (Australia)

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“Systemic bullying, hazing and abuse generally are identified with poor, weak or toxic organizational cultures. Cultures that are toxic have stated ethical values that are espoused but not employed, and other non-ethical values which are operational, dominant, but unstated.

Such cultures thrive when good people are silent, silenced, or pushed out; when bad apples are vocal, retained, promoted, and empowered; and when the neutral majority remain silent in order to survive. Those who are most successful in such a toxic culture are those who have adapted to it, or adopted it as their own”. (McKay, Arnold, Fratzl & Thomas, 2008)

Friday, February 21, 2014

University of Newcastle and "military operations"

"Campaign" - a series of military operations intended to achieve a goal, confined to a particular area, or involving a specified type of fighting:

Caroline McMillen has described UoN's  in her latest "From the VC's desk".  The University of Newcastle is on a "reputation building campaign".

"The Marketing and Public Relations team are very proud of the results received to date with the initial phases of the research and reputation building campaign and were pleased to be able to wrap up 2013 with a short video showcasing some of the UON's successes and inspiring highlights in research and innovation."

 This "campaign" continues the push for the UoN's "brand" with almost 30 staff members now in the uni's Pubic Relations and Media department.

How much of taxpayers' money is being thrown at advertising the University of Newcastle?


4 comments:

  1. That's all they've got, an image, and a completely false one as well.

    If someone shits on the carpet you need a lot of air freshener.

    A decent university doesn't have to justify its position over and over again in public. Does Oxford University have a marketing and media unit as strong as Newcastle's? The answer is no, their reputation is enough.

    What this University thinks is that the public are stupid enough to fall for their lies, cue the fawning model over a well placed academic text book. Well we are not. Exactly how academic is marketing? How stupid do you think we are?

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  2. The University has had a drastic budget cut and instead of focusing on teaching to "build reputation" they are just going to use the media to dupe students gullible enough to believe them.

    It would be far more productive to get rid of the media unit and actually teach well.

    Use the money to promote decent staff, streamline management roles, be open and transparent about university policy. This includes listening to honest feedback.

    Get decent non plagiarists to encourage community cohesion without a corporate agenda.

    Everybody knows about the bullying epidemic at the University and are now making sure they are protecting themselves from the fallout. Building reputation from this scenario is a complete waste of time. The University has ignored the many victims it has created to its own peril.

    If you want a good reputation start by having one.

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  3. A good effort from the University.

    Expensive, polished and nicely presented. Inspiring too. Not a grain of truth to the whole thing unfortunately.

    How inspiring is to see rich people spending money that should be spent on students to lie to the public?

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  4. Hang on!!! The Uni is supposed to be world class and in the top 3% in the world. Why does this University need a reputation building campaign?

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